Floral design · Miami, Florida
In developmentKateAsFlowers
Miami floral design · weddings & events
- Role
- Design & build
- Year
- 2026
- Sector
- Floral design
- Location
- Miami, Florida
The challenge
A florist whose real work is full wedding and event installations, sitting on a template that made all of it read the same: a ceremony arch and a single bouquet presented as the same order. The work she wants more of was not leading, and an enquiry gave her none of what she needs before she can price a wedding.
What we did
An eight-page site built in the order the business earns: weddings first, events next, then the portfolio, the workshops, the journal and Kate's own story. Bouquets stay available without competing for the front page.
The design is light and editorial rather than the beige floral template, built on her own photography and a video hero cut separately for desktop and phone. Wedding enquiries come through a guided form that collects the date, the venue, the guest count and the budget before it reaches her.
What it does for buyers
- See the real work before enquiring, not stock arrangements
- One guided form for a wedding, taken at your own pace
- Separate routes for a wedding, a brand event or a workshop
What it does for the owner
- Wedding enquiries arrive with date, venue, guests and budget attached
- Weddings and events lead instead of competing with bouquet orders
- Every enquiry goes to Kate's own inbox and nowhere else
Standout features
- Step-by-step wedding enquiry built around what a florist must know to quote
- Video hero with a separate vertical cut for phones
- Portfolio gallery built from her own photography
- Workshop sign-ups collected by email when no date is set yet
Next project
Overlandico Southeast