SEO
E-commerce SEO
Store SEO is mostly about the catalog rather than the blog. Category pages carry the demand, product pages need text of their own instead of the manufacturer description everyone else uses, and filters have to be kept from generating thousands of near identical addresses. Do those three and the rest is ordinary on-page work.
What you get
- Category structure planned against real search demand, not against how the warehouse is organised
- Category pages with text that answers the choosing question, placed where it does not push the products down
- Product pages with their own description, because the manufacturer text is on fifty other sites
- Filters and sorting kept out of the index, with one clean address per real page
- Product markup: price, availability, brand, plus review markup only where reviews genuinely exist
- Out of stock and discontinued products handled deliberately, rather than turning into 404s that lose their history
How it works
- 01
Catalog check
week 1
What the store generates as addresses, how many of them are near duplicates, and which categories match how people search. This is where most stores lose the traffic they never knew they had.
- 02
Structure
week 2 to 4
Categories aligned with demand, filters contained, the addresses that already earn traffic preserved and redirected where they must move.
- 03
Pages
monthly
Category text and product descriptions, highest demand first, plus the buying guides that answer the question before the product page does.
What it costs
Ranges, not a single number: the final figure is fixed in writing before we start. Responsive design and on page SEO are included, not add ons.
- Monthly plan
- $250 / month
- One time setup
- $400 once
Catalog upkeep, new category and guide pages, monthly report.
Catalog audit, structure, filter rules, markup.
Work we have done
When not to hire us
- The catalog changes daily and several people edit it. That is a platform job, and a platform will serve you better than we will.
- You want unique text on ten thousand products by next month. Generated at that volume it reads as generated, and it is treated that way.
- The store cannot be changed because the theme is locked. Most of this work happens in templates.
Questions
- Should the text go on the category page or the product page?
- Both, for different jobs. The category page answers how to choose, which is what people search for. The product page answers is this the right one, which is what they read after they arrive.
- What do I do about filter URLs?
- Keep them out of the index unless a filter matches a real search, in which case it becomes a proper page with its own text. Left alone, filters can turn one category into thousands of near identical addresses.
- Do I need review markup?
- Only if you have real reviews. Star ratings in markup without reviews behind them is one of the patterns we found on a competitor site, and it is both dishonest and easy to detect.
- What happens to products we stop selling?
- If a replacement exists, redirect to it. If the whole line is gone, keep the page and say so, because the page has history and a 404 throws it away.
- Do you work with Shopify stores?
- For SEO work, yes. Building a new store is a separate question and we answer it plainly on our e-commerce development page: we build in custom code, and where a hosted platform is the better fit we say so.